OPERATIONS & PEOPLE EXPERIENCE LEADER
Vivian
Joseph.
I build systems that don't just work —
they work better than before.
I see what's broken. I fix it.
01 — ABOUT
who gets
things done.
10+ years across events, logistics, tourism, government, and startups. I manage complex vendor relationships, navigate city permits and regulations, lead stakeholders across public and private sectors, and design processes from the ground up.
I'm direct. I don't waste your time. When things get noisy I go quiet, think it through, and come back with a clear mind and an executed plan.
"KPIs are not the only thing.
Real people doing real work matter."
I find ways to protect budgets without compromising the people inside the work. Every system I build has a person on both ends — and I never forget that.
Big dreams. Clean execution.
00 — PRINCIPLES
01
DirectNo fluff. No hedging. I tell you what I see, what I recommend, and why — then I let you decide.
02
SystematicEvery process I build is designed to outlast me. If the next person can't pick it up on day one, it's not done.
03
ProtectiveOf budgets. Of people. Of time. I see what's being wasted before anyone asks me to look.
04
ExecutedBig ideas mean nothing without follow-through. I'm the person who gets it across the finish line — every time.
actually
workin practice.
I don't believe in busy work. Every email I send, every system I build, every vendor conversation I have — there's a reason behind it. I ask "why are we doing this?" often, because the answer shapes everything downstream.
I've worked in environments where the org chart mattered more than outcomes. I've also worked in scrappy startups where the opposite was true. I know how to move in both worlds — and I know where the real leverage is in each one.
I hold a high bar for quality. Not perfectionism — I've shipped under real constraints and know how to triage. But I won't put my name on something sloppy, and I'll always tell you when something isn't good enough and what it would take to fix it.
- 01Always in Beta.
- 02Start with uncomfortable.
- 03Push back with purpose.
- 04People first.
- 05When it's loud, go quiet.
- 06Be delusional. Then execute.
- 07Don't stop, pivot.
- 08Collect people like stamps.
02 — CASE STUDIES
Selected
WorkProblem → Solution → Result.
LOGISTICS & VENDOR MANAGEMENT · TED CONFERENCES
$40,000 Budget.
Left with $5,000 Spent.
Vendors inflated quotes the moment they heard the organization's name. The team needed a completely different approach.
WHAT I DID
Reframed every vendor conversation around the actual problem and realistic budget. Stripped away organizational prestige from negotiations and focused on the work itself.
Built a real-time Google Sheets tracking system connecting vendors, warehouse staff, and internal teams. Every package tracked from supplier to venue — no more "did this even get shipped?" chaos.
SYSTEMS DESIGN & UX THINKING · CURRENT ROLE
Built From Scratch.
Zero Guidance.
The team needed a vendor submission system in Asana. No template. No instructions. No model to reference. Just a problem and a tool.
WHAT I DID
Mapped every question vendors were emailing in. Designed the form to answer those questions before they were asked — embedded regulatory links, health authority forms, dietary filters, and diversity identification for genuine representation.
Automated Gmail acceptance and waitlist workflows on top. Everything trackable. Everything intentional.
PROGRAM DESIGN · DESTINATION VANCOUVER
Turning Volunteers Into
Expert Ambassadors.
100+ volunteers — many between 40–99 years old — were the front line for tourists from cruise ships. They needed to know the city deeply.
WHAT I DID
Designed and hosted a recurring speaker series featuring Grouse Mountain, Vancouver Aquarium, Chinatown, Muki Restaurant, and 25+ more. One hour per session, every minute planned.
Researched questions in advance so no time was wasted. Moderated Q&A. Delivered a written recap after every session.
03 — EXPERIENCE
Where I've
Operated10+ years. Global scale.
TED CONFERENCES
Operations Coordinator & Event Coordinator
End-to-end logistics across TED Countdown and TED Women. Multi-city field ops, Figma design for 50 sessions, leading teams of 10–20 staff.
THE MIC DROP AGENCY
Event Manager → Business Development
Promoted from Brand Ambassador to Event Manager. Served Procore and construction tech clients across the US. Exceeded demo targets by 4–5x.
BUTTERFIELD & ROBINSON
Travel Coordinator
High-net-worth client travel across India, Bhutan, Norway, Switzerland, New Zealand, Vietnam, and France. Contributed to the My B&R app.
DESTINATION VANCOUVER
Travel Specialist & AI Trainer
Trained and quality-controlled a live AI chatbot for tourist inquiries. Curated speaker series for 100+ volunteers across 30+ businesses.
CITY OF TORONTO
Locations Supervisor & Programs
Multi-site operations leadership. 30% reduction in unauthorized access. Zero-incident safety record across high-volume recreation events.
FREELANCE
Product Designer & Brand Consultant
Web flow design and full brand systems in Figma. Honest strategic advice on what will and won't work for your business.
05 — GALLERY
The Work
VisibleBehind the scenes.
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04 — REFERENCES
What People
SayIn their own words.
Huge shoutout to Vivian for all the diving and exploring on Asana features. It's really nice to see ways to push the tools we use and try leveraging them to the max. Vivian is a natural Asana expert and I'm loving connecting and working alongside her.
Amanda Torres
MRGU
Shout out to Vivian for connecting us with Caring Works — an amazing organization that helps set up and house families in the greater Atlanta area. They took every single donation item and are super thankful. Thank you Viv!
Keltie Wellwood
OPERATIONS MANAGER · TED CONFERENCES
She's one of those rare people who can hold a room with 100 volunteers, make every speaker feel valued, and still deliver a tightly written recap within hours. The speaker series she designed gave our volunteers confidence they hadn't had before.
Programme Manager
DESTINATION VANCOUVER
Vivian doesn't just execute — she elevates. She asks the questions that others skip, she catches things before they become problems, and she brings a calm precision to high-pressure environments that makes everyone around her better at their jobs.
Event Director
THE MIC DROP AGENCY
LET'S WORK TOGETHER
Ready to build
something real?
Open to senior operations and experience leadership roles — and selective freelance work. If you're building something worth showing up for, let's talk.